The event was a big hit, and most of the school came to it. One of the best experiences I had at WashU was creating The Super Top Secret Student Film & Art Festival. I had this idea to create an event that combined a screening of student films with live performances, live poetry readings, a student art gallery and a big dance party with a DJ. Did you plan or want to be an entrepreneur? The success I’ve had with Life of Dad would have never happened without the knowledge and business mindset I gained through my studies at Olin. My parents urged me to get the degree at Olin, and I’m so glad that I listened to them. I had already earned majors in English Literature and Filmmaking. in Marketing at Olin, which I did almost entirely in my senior year while at WashU. Part of the success of the Cheerio Challenge was the fun idea, but the other part of the success was our ability as a team to help push it way up into the stratosphere of the world’s attention. You also want to have a team infrastructure ready to work when something you create does capture the public’s attention. So, the secret is to consistently put out strong, interesting content. It’s like trying to predict the exact time and place lightning will strike. The truth is that no one can predict when something will go viral. Is having a viral campaign the best or only way to attract a lot of attention online? The Cannes Lion award is recognized globally as a touchstone for creative excellence in communications. Life of Dad won the prestigious Cannes Silver Lion for Promo & Activation for their #CheerioChallenge campaign with General Mills.
#CHEERIO CHALLENGE TV#
I had numerous jobs in Los Angeles, including working on The Bachelor TV show. What were you doing before you became a dad and digital entrepreneur?Īfter graduating from WashU, I earned an MFA in Film Production from the USC School of Cinema-Television. I love writing and teaching, so the diversity of my work life is proving to be successful for now.
#CHEERIO CHALLENGE FULL#
Our company now generates a good deal of revenue, but we have chosen to put those resources toward hiring new sharp people to grow the business, which has brought our team to roughly twenty full time and part time employees.
I certainly put in enough hours for it to be a full-time job, but I also work as a screenwriter and teach film making classes. Has Life of Dad turned into a full-time job?
We have a Facebook community of over 1.4 million members, and we have a thriving website and app that helps connect dads all over the world. So in fact, Life of Dad is much more than a blog. At Life of Dad, our community celebrates the adventure of fatherhood as one of the greatest experiences a man could ever hope to have. We created Life of Dad as a hub for content and connections around the journey of fatherhood. We began collaborating on making some funny videos about fatherhood, and once we ventured into that landscape, we saw that there wasn’t one centralized place for all the fathers of the world on the internet. At the time, I had recently become a father and his wife was expecting.
We met while on jury duty for two weeks in downtown Los Angeles. I created Life of Dad in 2010 with a good friend and business partner named Tom Riles. What prompted you to create the Life of Dad online platform? He shares the back story of the online dad community and how his triple major in Marketing, English, and Film Making at WashU has helped fuel his career. David Guest, BSBA ’98, is one of the co-founders of Life of Dad.
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